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Subprime Attention: Will Ad Bubbles Collapse the Internet?

Array of glass eyes with a semi-transparent salmon-coloured overlay.

2 Feb 2022 ・ 22 min listen

Advertising fuels much of the Internet today. But what if programmatic, targeted ads don't actually work? We read Tim Hwang's Subprime Attention Crisis.
subprime  advertising  Tim Hwang  attention  microtargeting  Internet  collapse  bubble  time bomb  Google  Facebook 

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