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Subprime Attention: Will Ad Bubbles Collapse the Internet?

Array of glass eyes with a semi-transparent salmon-coloured overlay.

2 Feb 2022 ・ 22 min listen

Advertising fuels much of the Internet today. But what if programmatic, targeted ads don't actually work? We read Tim Hwang's Subprime Attention Crisis.

subprime advertising Tim Hwang attention microtargeting Internet collapse bubble time bomb Google Facebook

The Essay: Like

A blocky, pixelised thumbs-up icon with a semi-transparent salmon-coloured overlay.

22 Dec 2021 ・ 25 min listen

Like buttons are everywhere. But is liking really all that likeable? We investigate it all, from zero likes to like hiding. With a touch of proper hedonism.

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